Business 3100: Principles of Marketing

Course Description

An overall view of the field of marketing and the theory of consumer and enterprise demand. Emphasis is given to consumer behavior, advertising, social responsibility, marketing strategies, market potential, product planning and development, market research, pricing, sales promotion, channels of distribution and government regulation. (Not open to students who have completed Economics 3001 [50.2].)

Course Textbook

For this course Professor Bassell is using Principles of Marketing by University of Minnesota. This textbook is free and open access.

“Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.”

doi.org/10.24926/8668.1901 ISBN: 978-1-946135-19-3

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Course Lecture Videos

  • Here are all the videos of Professor Bassell’s lectures on Marketing Basics.

  • Course Lecture Videos: YouTube Video lectures

    Course Lecture Podcasts

Use these links to download/subscribe: iTunes link, direct feed link.

The textbook is a derivative of Principles of Marketing by a publisher who has requested that they and the original author not receive attribution, which was originally released and is used under CC BY-NC-SA. This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Header image credit: Marco Togni via Flickr, Creative Commons license

Attribution-NonCommercial-ShareAlike 4.0 International

This entry is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International license.